New US and European Laws

CAN-SPAM Act, California Law, European Laws and regulations - we follow up new anti Spam laws, regulations and rules and summarize them on this page, updating information at least once per week.
Please be sure to bookmark this page, for an easy access.


USA – CAN-SPAM Act

Main Requirements of the Can Spam Act:

1. Include truthful e-mail headers including the “from” line

2. Use accurate subject lines

3. Provide a clear and easy to use Opt-out Procedure
CAN SPAM act requires that every advertiser provides an unsubscribe e-mail address, in addition to the list owner. The list owner and the advertiser have to maintain accurate opt-out files. By providing FlyingPost with an unsubscribe e-mail address, you can accurately and efficiently update your suppression file for total compliance.

Your suppression files will be purged from the names you have ordered, so that we ensure no one receives a mailing from you that has requested not to.

Please send us your suppression files 48h prior to the start of your campaign. This is a free service, FlyingPost will not charge its clients for this service.

4. Process opt-out requests within 10 business days of receipt

5. Put a link to a physical postal address in all messages
This address is intended to help recipients of your message reach the advertiser if they have any questions on the product or service offering or to request not to receive future offers from this mailer.

6. Label messages as Ads unless there is a previous customer relationship. We do not believe # 6 is a requirement for permission e-mail, since there is always a prior customer relationship which includes granting actual or implied customer permission or “opt-in” to receive commercial e-mail messages.

You can download the entire Can Spam Act by clicking here
http://www.spamlaws.com/federal/108s877enrolled.pdf


EU directive and the UK policy on direct marketing.

- UK privacy regs - related to the UK

http://www.dti.gov.uk/industry_files/pdf/regulations_20030918.pdf

- Each member state in EU will have different regulations.
They are all based on the EU Directive:

http://europa.eu.int/scadplus/leg/en/lvb/l24120.htm

This text contains a link to the actual directive which is called 2002/58/EC.
For the full text see

http://europa.eu.int/smartapi/cgi/sga_doc?smartapi!celexplus!prod!DocNumber&lg=en&type_doc=Directive&an_doc=2002&nu_doc=58


USA: California Law SB 186

California's SB 186, which goes into effect January 1, 2004, defines unsolicited commercial email as "a commercial e-mail advertisement sent to a recipient who meets both of the following criteria

- The recipient has not provided direct consent to receive advertisements from the advertiser.
- The recipient does not have a preexisting or current business relationship...with the advertiser promoting the lease, sale, rental, gift offer, or other disposition of any property, goods, services, or extension of credit."

SB 186 further states that it is unlawful to send unsolicited commercial email to or from the state. For a complete copy of the law, please visit
http://info.sen.ca.gov/pub/bill/sen/sb_0151-0200/sb_186_bill_20030924_chaptered.pdf

The federal CAN-SPAM ACT overrides major provisions of state antispam laws, including the above California law that would have prohibited unsolicited commercial e-mail.

How we capture and store permission data

- All our members are single or double opt-in permission-based members, targeted by an extensive number of topics and filters, thus ensuring highly relevant content delivery.

- Also, they are offered an easy one-click link to unsubscribe from a single topic of interest or from the entire list.

- They can also access their profile and change their preferences at any time. This is key to allow users to "fine-tune" what they get, as opposed to ONLY having the option to unsubscribe.

When we capture and store permission data, we electronically document the origin of the permission, their IP Address and all relevant subscription data they offered at sign-up. Not only is it a proven fact that "asking" for more data at sign-up assures a greater long-term relationship, but it also provides your company with the greatest possible opportunity to deliver highly relevant content

See our new inventory

Delivering engaging, Spam-free email messages

FlyingPost takes care that your creative complies with new anti Spam laws:

Postal address is automatically added at the end of each message

The biggest trend today at ISPs is to block a message by Spam filters, even to double opt-in lists, simply because of its wrongly formatted format or content. If you wrongly format the HTML creative, content body, subject line, email header and more…your message is at risk to be blocked by certain ISPs and corporations. Less audience would see it, therefore generating less results.

We at FlyingPost clean all these mistakes for our you, so you do not have to worry about raising the “Spam score” these filters apply. We constantly monitor these systems and their methods and advise you on what words and what formats to not use.

We are conducting true, permission-based email communications.

The Bottom Line: Let us help you deliver Spam-free, engaging email messages and build customer retention and prospect development like you've never experienced before.

Contact us for more information
marketing@flyingpost.com