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John Lewis
How does John Lewis recruit new clients for its e-commerce website?
The company:
John Lewis is a major British department store chain. Zeroing in on the working woman, John Lewis has developed an efficient
online sales strategy focused on fashion, cosmetics, and gifts.
The challenge:
Attract women recurrently to the website.
Convert them into customers.
Build a database of prospects.
FlyingPost's solution:
A selection of B2C lists of women of 24-45 years old who are
used to buying online.
An email including a discount voucher.
Setting up of a long term recruitment strategy (one campaign
per month)
The results:
Month after month, the different lists selected by FlyingPost
gave remarkable results:
An average of 23% clicked through to the site,
50% of these recipients used their discount vouchers.
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